Who should attend this business workshop in Florida?

This event is perfect for entrepreneurs, business owners, and managers who are struggling to find and retain good employees and want to build a reliable, motivated team.

What will I learn at this team building event?

You will learn how to hire the right people, create a winning pay and bonus structure, and implement proven systems to retain top talent.

Where is the event located?

The 2-day workshop will be held at Pensacola Beach, Florida.

How much are the tickets?

Tickets start at $497 and include full access to both days of the workshop, networking opportunities, and bonus training sessions.

Hire Inspire Retain Empower

Join our Business Workshop in Florida— A 2-day event designed to help you build the team your business truly deserves!

Event Details

April 16 & 17, 2026 – Pensacola Beach, Florida

Struggling to Find Good People?

Learn How to Build a Team That Actually Works.

Why does it feel like no one wants to work these days? They show up late, call out, and underperform when they are there.

Are you posting jobs, offering decent pay, and still—good people don’t apply?

Or worse, you hire them and they quit or have to be let go after a few weeks?

This 2-day workshop is just for you!

Plus BONUS Content:

How to design a pay/commission/ bonus structure for your team

There is no one-size-fits-all compensation structure so let's talk about how to design the perfect one for your company culture.

This 2-day workshop is just for you!

About the hosts

We get it—when it comes to hiring and keeping good people, you’ve probably tried everything. That’s why it matters who’s leading this workshop.

We’re Justin and Kristen Deese, and we’ve been business owners in the home service industry for over 20 years. We’ve faced the same challenges you’re facing now: the endless hiring cycles, the stress of losing good employees, and the pressure of building a reliable team while keeping the business running.

Along the way, we’ve built multiple successful businesses, written the book “When Your Business Partner is Your Spouse: How to Have a Successful Business and a Happy Marriage”, and spoken on stages across the country.

Kristen is the founder and president of The Virtual CFO for the Trades, helping business owners get control of their numbers so they can make more money faster.

Justin is the host of the Freedom Blueprint Podcast and the founder of Freedom Blueprint Co-Lab—an organization built to help owners achieve the time and financial freedom they dreamed of when they started their business.

We’ve always worked best as a team, and this event will be no different.

Together, we’ll bring a mix of unique styles, proven strategies, and fresh perspectives to keep you engaged and motivated. This won’t be theory or fluffy ideas—it will be practical, unforgettable content with real tools and action steps you can use right away in your business.

This isn't your ordinary 2-day event

Here's what you can expect:

We Learn

How to find your next favorite team member
How to hold them accountable

How to give them the support they need to be top performers

We Work

Design your ideal team member profile
Identify the tactics that work in your area to attract them
Layout your company's accountability plan

We Play

We work hard so we can play hard
Enjoy some entertaining downtime Thursday evening
Being here on the beach is magical!

Take home easy-to-implement solutions and done-for-you processes you can use in your business immediately!

Claim Your Spot!

Schedule a Call Click here to connect with Kristen

Not to brag...But what they said about our last event...

Featuring Special Guest Speakers:

Commander Jon Fay, USN, Retired

We are SO EXCITED and honored to invite our guest speakers to the H.I.R.E. workshop!

The knowledge, value, entertainment and inspiration they bring will be like nothing you've experienced before!

Corporal Steve Wilmer, USMC, Retired

In just two days, you'll learn how to:

Finally understand why your job ads aren’t attracting the right people and how to fix it. You’ll know exactly what to look for in top talent.
No more second-guessing your hiring decisions. You’ll walk away with tools, scripts, and strategies you can put to work immediately.

Learn how to hold your team accountable without feeling like a babysitter, so you can actually step back and run your business instead of it running you.
Build relationships with other home service business owners who get it. You’ll have a support network long after the event ends.